|photo via Frank Warren|
From postsecret.com a project by Frank Warren and featured in TED Talk.
An American couple wearing shorts, untied sneakers, and baseball caps (mercifully, not turned backwards), walked into a fancy chocolate shop on the Left Bank. They each were toting hefty venti lattes from the nearby Starbucks. In Paris, this is like someone hauling a gallon jug of milk into the middle of Tiffany on Fifth Avenue and taking swigs from it.
~ David Lebovitz, The Sweet Life in Paris
|infographic by Daniel Jaffee and Phil Howard|
The graphic above shows the world’s 10 largest coffee roasters and the levels of their fair-trade certified coffee purchases, as of 2008 (the last year for which these data are available). Only four of the top 10 firms purchased any fair-trade certified coffee at all: Nestlé, Tchibo, Starbucks, and J.M. Smucker (Smucker purchased fair trade Millstone coffee, part of the Folger’s line, from Procter & Gamble in 2008). Nestlé, which received fair trade certification in 2005 from the Fairtrade Foundation in the U.K. for its “Partner’s Blend” line (a controversial decision within the movement), had the lowest percentage of fair trade purchases, at only 0.0025 percent. Number-two Kraft and number-three Sara Lee sold no fair trade-certified coffee as of 2008. - Phil Howard
|photo from PSK|
My initial idea was to draw this diagram and paint it with black coffee for a watercolor effect. Unfortunately, the coffee didn't show up well and warped the paper. So I drank the coffee.